The Food and Drug Administration gave General Mills Inc. a warning over its Cheerios cereal, saying the box’s claims about heart benefits contain “serious violations” of federal law. The FDA claims statements that the product is “clinically proven to help lower cholesterol” make the product a drug under federal law.

The FDA also took issue with a company-sponsored Web site mentioned on the Cheerios box. The Web site discusses the benefits of eating whole grains, but the FDA said some of the health claims about reducing cancer and heart-disease risk don’t comply with agency rules.

Cheerios response is as follows on cheerios.com

Cheerios’ soluble fiber heart health claim has been FDA-approved for 12 years, and Cheerios’ “lower your cholesterol 4% in 6 weeks” message has been featured on the box for more than two years.

The science is not in question. The scientific body of evidence supporting the heart health claim was the basis for FDA’s approval of the claim, and the clinical study supporting Cheerios’ cholesterol-lowering benefit is very strong. The FDA is interested in how the Cheerios cholesterol-lowering information is presented on the Cheerios package and website. We are in dialog with FDA, and we look forward to reaching a resolution.

Calories – 290
Protein (g) 17
Fat – 4g/Saturated Fat (g) 1/Trans Fat 0
Cholesterol (mg) 30
Total Carbohydrates (g) 46
Sugars (g) 19
Sodium (mg) 640/Potassium (mg) 550

Vitamin A – 60%DV
Calcium – 6%DV
Vitamin C – 25%DV
Dietary Fiber – 16%DV
Weight Watchers

Calories – 320
Protein (g) 19
Fat – 7g/Saturated Fat (g) 3/Trans Fat 0
Cholesterol (mg) 30
Total Carbohydrates (g) 44
Sugars (g) 6
Sodium (mg) 690/Potassium (mg) 610

Vitamin A – 6%DV
Calcium – 25%DV
Vitamin C – 4%DV
Dietary Fiber – 16%DV
Weight Watchers

Calories – 290
Protein (g) 19
Fat – 8g/Saturated Fat (g) 2/Trans Fat 0
Cholesterol (mg) 30
Total Carbohydrates (g) 35/Sugars (g) 8
Sodium (mg) 580/Potassium (mg) 660

Vitamin A – 10%DV
Calcium – 15%DV
Vitamin C – 10%DV
Dietary Fiber – 20%DV
Weight Watchers

Calories – 180
Protein (g) 18
Fat – 3.5g/Total Fat (g) 3.5/Trans Fat 0
Cholesterol (mg) 35
Total Carbohydrates (g) 20
Sugars (g) 6
Sodium (mg) 590

Vitamin A – 6%DV
Calcium – 6%DV
Vitamin C – 50%DV
Dietary Fiber – 11%DV
Weight Watchers

Calories – 280
Protein (g) 15
Fat – 4g/Saturated Fat (g) 2/Trans Fat 0
Cholesterol (mg) 20
Total Carbohydrates (g) 46
Sugars (g) 6
Sodium (mg) 530/Potassium (mg) 370

Vitamin A – 4%DV
Calcium – 15%DV
Vitamin C – 2%DV
Dietary Fiber – 12%DV
Weight Watchers

Calories – 200
Protein (g) 15
Fat – 6g/Saturated Fat (g) 1.5/Trans Fat 0
Cholesterol (mg) 25
Total Carbohydrates (g) 21/Sugars (g) 5
Sodium (mg) 690/Potassium (mg) 940

Vitamin A – 15%DV
Calcium – 6%DV
Vitamin C – 2%DV
Dietary Fiber – 12%DV
Weight Watchers

Calories – 210
Protein (g) 17
Fat – 4g/Saturated Fat (g) 2/Trans Fat 0
Cholesterol (mg) 35
Total Carbohydrates (g) 27
Sugars (g) 1
Sodium (mg) 580/Potassium (mg) 380

Vitamin A – 50%DV
Calcium – 4%DV
Vitamin C – 10%DV
Dietary Fiber – 12%DV
Weight Watchers

Calories – 250
Protein (g) 19
Fat – 5g/Saturated Fat (g) 2/Trans Fat 0
Cholesterol (mg) 40
Total Carbohydrates (g) 31
Sugars (g) 6
Sodium (mg) 560/Potassium (mg) 570

Vitamin A – 15%DV
Calcium – 10%DV
Vitamin C – 50%DV
Dietary Fiber – 12%DV
Weight Watchers

INSTANT SPORTS NUTRITION:

OK great. You see a lot about nutrition: carbs, protein, fat, dehydration. How about some ideas on how to put it all together. Enough with nutritional theory and biochemistry.

What’s going to help me fuel my athletic body right now?

Or what’s going to help me lose weight and more importantly bodyfat? Right away!

Or what’s going to help me gain muscle mass for sports performance? Right away!

Well results don’t happen overnight, but this column helps give instant information to get you started on the right track.

Our fast food will follow these guidelines:
Protein in the morning
NO simple sugars or high glycemic foods on an empty stomach or after fasting.
Simple sugars, high glycemic foods (can be with protein immediately) are best right after intense activity followed by high protein and low fat fuel within 60 minutes after intense activity.
Absolutely NO high fat fuel within3 hours before practice, training or competition.
Complex carbs encouraged before the magic hour before intense activity
The more intense the endurance activity the more minutes you should tag on to the magic hour before intense activity — avoid bulk gassy food
Drink plenty of water
Have energy drinks or even recovery drinks on standby for prolonged, intense activity

UNDER CONSTRUCTION

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